--- title: Know what people say about your brand and what needs a reply. description: Your AI reads public mentions of your brand on social networks and Google reviews, classifies their tone and flags what needs a reply, with each link. language: en-US canonical: https://www.siglata.com/en-US/trabalhos/monitoramento-de-marca --- # Know what people say about your brand and what needs a reply. Canonical: https://www.siglata.com/en-US/trabalhos/monitoramento-de-marca Your AI reads public mentions of the brand and the company's reply guide, and saves each mention's tone and whether it needs a reply, with the link it came from. ## Screenshots pasted into a spreadsheet Mentions are on Instagram, TikTok and Google reviews, and someone pastes screenshots into a tab and marks by hand what is urgent. Sunday's complaint reaches the spreadsheet on Wednesday. ## One question, the whole week You ask what people are saying about the brand this week. Your AI searches the public mentions, classifies each one by the reply guide and saves it all as a new version of the spreadsheet, with the previous one kept. ## Every number with its source Tap a tone or a "Reply" to see the mention, the guide's rule and the deadline. ## The reply guide is written down What needs a reply and how fast live in the reply guide, in a company skill. Each person works with their own access, and every change stays in the history, with the previous version kept. 1. Screenshots pasted into a spreadsheet: Mentions are on Instagram, TikTok and Google reviews, and someone pastes screenshots into a tab and marks by hand what is urgent. Sunday's complaint reaches the spreadsheet on Wednesday. 2. Know what people say about your brand and what needs a reply.: Your AI reads public mentions of the brand and the company's reply guide, and saves each mention's tone and whether it needs a reply, with the link it came from. 3. One question, the whole week: You ask what people are saying about the brand this week. Your AI searches the public mentions, classifies each one by the reply guide and saves it all as a new version of the spreadsheet, with the previous one kept. 4. Every number with its source: Tap a tone or a "Reply" to see the mention, the guide's rule and the deadline. | Author | Date | Channel | Mention | Tone | Reply | | --- | --- | --- | --- | --- | --- | | @lu.faz.compras | Sep 27 | TikTok | My order arrived 4 days late. | Negative | Yes | | Carlos M. | Sep 27 | YouTube | Long line at the checkout this morning. | Negative | Yes | | @cafe.da.lu | Sep 26 | Instagram | Your coffee is the best in the neighborhood! | Positive | No | | @vizinhosdocentro | Sep 25 | Instagram | Fair prices and quick service. | Positive | No | | @ana.receitas | Sep 25 | Instagram | Warm bread at 7 a.m., loved it. | Positive | No | | Marta S. | Sep 24 | YouTube | The parking lot is always full. | Neutral | No | | @donadecasa | Sep 24 | TikTok | The coffee promotion was worth it. | Positive | No | | Paula J. | Sep 23 | Google | Delivered right on time. | Positive | No | | @paulo.run | Sep 23 | Instagram | I liked the new bakery. | Positive | No | | Rafael T. | Sep 22 | YouTube | Checkout 3 ran out of change. | Neutral | No | | @bia.fit | Sep 22 | Instagram | Fresh produce today. | Positive | No | | @norte.compras | Sep 21 | TikTok | The line moved fast on Saturday. | Positive | No | ### @lu.faz.compras · Reply Yes Mention: "My order arrived 4 days late." TikTok, Sunday, Sep 27, 2026. Tone: Negative. The text reports a late delivery. Rule: a negative mention about an order, a delivery or service needs a reply by the business day after it is read. Read on Monday, Sep 28. Deadline: Tuesday, Sep 29 (tomorrow). 8 + 2 + 2 = 12 mentions; 8 ÷ 12 = 67% positive TikTok : TikTok, post by @lu.faz.compras (public link, read Sep 28, 2026) Guia_de_respostas.pdf : Guia_de_respostas.pdf v1 · item 2: negative mention about an order, a delivery or service, reply by the next business day Mencoes_marca_semana_39.xlsx : Mencoes_marca_semana_39.xlsx v2 · Row 2 · Channel: TikTok · Date: Sep 27 | | | | Negative and about a delivery, so it needs a reply by Sep 29. The other one with the same deadline is Carlos M. on Google, from Sep 27: "Long line at the checkout this morning." Mencoes_marca_semana_39.xlsx v2 to v3 [Download the example (.xlsx)](https://www.siglata.com/en-US/trabalhos/monitoramento-de-marca/planilha.xlsx) Illustrative data. ## Frequently asked questions ### Which ChatGPT does it work in? ChatGPT Business and Enterprise: an admin enables Siglata once for the team. On Pro, Siglata is read-only, in developer mode. On Plus and Free, it doesn't work in ChatGPT on the web. In Codex, each person connects it, on every plan that includes Codex. ### Which networks does it read? Public mentions on Instagram, TikTok, YouTube, LinkedIn, X and Reddit, stories on Google News and Google Maps reviews. ### Does the AI reply to the mentions? No. Your AI flags what needs a reply and the guide's deadline, with each mention's link, and whoever runs the brand's accounts replies from them. ### What if it gets a mention's tone wrong? The AI can make mistakes. That's why each tone comes with the mention's text, its link and the guide rule it used, and the previous version of the spreadsheet stays saved. ## Want to see what people say about your brand? We'll show it with your brand's public profiles, in a WhatsApp conversation. [Let's talk](https://wa.me/5516991184410?text=Hi!%20I'd%20like%20to%20see%20brand%20monitoring%20with%20Siglata.)